Candy Season

January 28, 2010 at 10:19 am | Posted in Da Ritzenator | Leave a comment

Like the period of time where one knows to wear long underwear (in the winter season), and a couple of months where backwater people can legally shoot other specified living things (hunting season), there is a lesser known grouping of days (October through March/April) that is less-commonly known, but is considered Candy Season.

This is the time of the year, where the string of holidays gives way to a constant supply of new and exciting (and confusing) candies. The season is kicked off around October by the spazmatic child-frenzied Halloween, and comes to an orgasmic close with the great party celebration that is Easter. In between, the season is bolstered by meaningless Christmas, and cheesily insignificant Valentines Day.

Conglomo-candy giants thrive on this time of year, as they push their factories into overdrive, changing their dyes and packaging artwork schemes to match the current holiday trends. Halloween candy is typically Orange and Black (and other fall colors). Christmas treats are decorated in Green and Red. Valentines Day sweets consist of shades of red. And Easter delights are wrapped in pastels.

Some crafty companies will change the shape of their candies to match iconic holiday shapes. The following are only a few examples, as every year, more unique shapes emerge from the most popular candy brands. Peanut Butter Cups and Snickers transform into pumpkins, cats, bats and monsters for Halloween. Hershey Bars and Kisses are molded into wreaths, trees, snowflakes, snowman, bells and Santa for Christmas. Hearts are about the only thing for Valentines Day. Besides chickens, Peeps are re-shaped to resemble things like eggs, bunnies and flowers.

The renovated candies enter stores a few weeks before their actual holiday or the day after the preceding holiday concludes. Candy companies know the profits they reap during candy season, so they try to extend the season by producing Halloween candy earlier and earlier every year. Currently, the candy season begins around the same time schools begin: late August, early September.

Consumers also benefit from the mass produced chocolate. This is the time for candy fans to stock pile their savory treats at below reasonable prices. The variety of candy and the sizes of their packagings are much larger, and are at considerably lower prices than the months outside of the candy season window (the candy dormant season). Price deflation is driven by people purchasing mass quantities of the holiday candy and capitalistic store competition. A crafty consumer can calculate just how many bags they need to last from holiday to holiday at the cheapest prices. The most experienced consumers can figure out how much they will need in order to last through the candy dormant season.

The one common practice among candy season celebrationists is to buy candy the day after its holiday. Stores cannot sell what is equivalent to day-old bread at the same price they did before the holiday, so it gets marked down for a quick sell. Stores also need to make way for the next holiday candy shipment, so the passé candy is consolidated into a clearance section at 50-75% off the original prices and is usually moved to somewhere else in the store. With Easter being the final holiday in the season, it typically has the most post-holiday purchasing activity in order to last through the dormant hiatus.

Theologists, Celebrationists and Chocolateers have all hypothesized why a candy dormant season exists. Because candy season poses benefits to consumers and companies alike, the question is raised: “Why is it a season at all? Why don’t we use more holidays like stepping stones and make it a year round thing?” The initial come back is usually that there are no off-season holidays big or commercial enough to justify having their own candy. But in America, the Forth of July is just as popular as any other holidays in the candy season. It remains a miracle that no company has pushed candy onto the Fourth, or created other holidays to use as stepping stones through out the candy dormant season.

Besides there being a lack of holidays in the summer months, people also proclaim that chocolate does not shelf or sell well during the hot months. But there are enough non-melting candies like Starburst, Skittles and Twizzlers out there to last through the heat. Not to mention candy coated chocolates like M n’ M’s and Reese’s Pieces. There is always something that the companies could put out to satisfy the sweet tooth of every person who is saddened when the candy season ends. – Da Ritzenator

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